How to Bid on Profitable Keywords

Are you ready for the Google keyword bidding war? It isn’t as bad as you might think. In fact, it is really just a question of choosing the right keywords, and then bidding a price that will get you where you want to be in the sponsored ads on search results pages.

The most profitable keywords are usually the highest priced keywords. It is important to know this going in, and then to find a way around it. The way around it is to choose smaller niche keywords.

Smaller doesn’t mean a smaller word, it actually means more words in this case, where you use the main keyword – the high priced profitable one – and add more words to it to make it more targeted, which results in a lower keyword price that gets you better results.

For instance, the keyword video is a very popular keyword, getting about half a million searches per month. Google sees the number of searches, and therefore, they want to charge more per click for that keyword. But if you take the word video, and make it more highly targeted, Google will charge you less, simply because there will be fewer searches performed on your keyword phrase per month. For instance, you might use the term free video or music video instead of video.

What you need to remember, is that keywords that are profitable for Google are not necessarily profitable for you.

So, instead of looking for the highest priced keywords – the most popular, look instead for the keywords that are more tightly focused on the content of your site or your product.

Instead of targeting a high priced popular keyword such as weight loss, you might target a keyword phrase such weight loss programs.

Next, get into your AdWords account, and learn to use all of the tools there. Once you’ve selected your keywords, you can set the price that you are willing to pay for clicks, and then you will be able to see what positioning that price will get you in the search results. Raise your price until you are – at the very least – appearing on the first page.

Also note that the price you bid is not necessarily the price that you pay. It will never be higher than what you bid, but in many cases, it may be lower. This depends greatly on what others are bidding for the keyword.

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